Jon Kortajarena
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Jon Kortajarena Redruello (born 19 May 1985) is a Spanish fashion model and actor. He has landed advertising campaigns for
Just Cavalli Roberto Cavalli (; born 15 November 1940) is an Italian fashion designer and inventor. He is known for exotic prints and for creating the sand-blasted look for jeans. The high-end Italian fashion house Roberto Cavalli sells luxury clothing, perfu ...
,
Versace Gianni Versace S.r.l. (), usually referred to as Versace ( ), is an Italian luxury fashion company founded by Gianni Versace in 1978 known for flashy prints and bright colors. The company produces Italian-made ready-to-wear and accessories, as w ...
, Giorgio Armani,
Bally Bally may refer to: Places *Bally, a historical spelling of Bali *Bally (from the Irish ''baile'') or townland, a traditional division of land, as well as a common prefix in the names of settlements throughout Ireland *Bally, Bally-Jagachha, a c ...
,
Etro Etro is a family-managed Italian fashion house founded in 1968. It is mainly known for its paisley patterns, which the company started making in 1981. History Etro was founded in 1968 by Gerolamo "Gimmo" Etro as a textile design company. By the t ...
,
Trussardi Trussardi is an Italian luxury fashion house based in Milan, Italy, and specialized in leather goods, ready-to-wear, perfumes, and accessories. Trussardi was founded in 1911 as a leather glove manufacturer, and expanded its line to additional ...
,
Diesel Diesel may refer to: * Diesel engine, an internal combustion engine where ignition is caused by compression * Diesel fuel, a liquid fuel used in diesel engines * Diesel locomotive, a railway locomotive in which the prime mover is a diesel engin ...
, Mangano, Lagerfeld,
Pepe Jeans Pepe Jeans London is a denim and casual wear jeans brand established in the Portobello Road area of London in 1973, and now based in Sant Feliu de Llobregat, Spain. Carlos Ortega was the CEO, and owns more than 20% of the company. History Pepe ...
but notably H&M, Zara,
Guess A guess (or an act of guessing) is a swift conclusion drawn from data directly at hand, and held as probable or tentative, while the person making the guess (the guesser) admittedly lacks material for a greater degree of certainty. A guess is als ...
and
Tom Ford Thomas Carlyle Ford (born August 27, 1961) is an American fashion designer and filmmaker. He launched his eponymous luxury brand in 2005, having previously served as the creative director at Gucci and Yves Saint Laurent. Ford wrote and directe ...
for his consecutive seasons with the brands. On 26 June 2009, ''
Forbes ''Forbes'' () is an American business magazine owned by Integrated Whale Media Investments and the Forbes family. Published eight times a year, it features articles on finance, industry, investing, and marketing topics. ''Forbes'' also re ...
'' ranked Kortajarena eighth in ''The World's 10 Most Successful Male Models''.Forbes: The World's 10 Most Successful Male Models
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Career


Early life and career

Kortajarena was born in
Bilbao ) , motto = , image_map = , mapsize = 275 px , map_caption = Interactive map outlining Bilbao , pushpin_map = Spain Basque Country#Spain#Europe , pushpin_map_caption ...
,
Biscay Biscay (; eu, Bizkaia ; es, Vizcaya ) is a province of Spain and a historical territory of the Basque Country, heir of the ancient Lordship of Biscay, lying on the south shore of the eponymous bay. The capital and largest city is Bilbao. B ...
, Basque Country,
Spain , image_flag = Bandera de España.svg , image_coat = Escudo de España (mazonado).svg , national_motto = ''Plus ultra'' (Latin)(English: "Further Beyond") , national_anthem = (English: "Royal March") , i ...
. He was discovered in September 2003 while vacationing in
Barcelona Barcelona ( , , ) is a city on the coast of northeastern Spain. It is the capital and largest city of the autonomous community of Catalonia, as well as the second most populous municipality of Spain. With a population of 1.6 million within ci ...
and accompanying a friend who was invited to attend a
fashion show A fashion show ( French ''défilé de mode'') is an event put on by a fashion designer to showcase their upcoming line of clothing and/or accessories during a fashion week. Fashion shows debut every season, particularly the Spring/Summer and Fa ...
. While there, a booker noticed him and persuaded him to give the fashion world a go. His first professional experience was in a
Madrid Fashion Week Backstage at Cibeles Madrid Fashion Week. Mercedes-Benz Fashion Week Madrid 2017. Mercedes-Benz Fashion Week Madrid, was known as ''Pasarela Cibeles'' until 2008 or Cibeles Madrid Fashion week up until 2012, is the principal platform to promote fa ...
show for Roberto Verino. He left Bilbao, his hometown, and ventured into the fashion industry in Paris. In 2004, at the age of 18, Kortajarena became the face of
Just Cavalli Roberto Cavalli (; born 15 November 1940) is an Italian fashion designer and inventor. He is known for exotic prints and for creating the sand-blasted look for jeans. The high-end Italian fashion house Roberto Cavalli sells luxury clothing, perfu ...
for Roberto Cavalli's spring campaign which quickly jet started his career. He made his international fashion show debut at the fall
Milan Milan ( , , Lombard: ; it, Milano ) is a city in northern Italy, capital of Lombardy, and the second-most populous city proper in Italy after Rome. The city proper has a population of about 1.4 million, while its metropolitan city h ...
and
Paris Paris () is the capital and most populous city of France, with an estimated population of 2,165,423 residents in 2019 in an area of more than 105 km² (41 sq mi), making it the 30th most densely populated city in the world in 2020. S ...
fashion weeks for
Emporio Armani Giorgio Armani S.p.A. (), commonly known as Armani, is an Italian luxury fashion house founded in Milan by Giorgio Armani which designs, manufactures, distributes and retails haute couture, ready-to-wear, leather goods, shoes, accessories, and h ...
and
John Galliano John Charles Galliano (born 28 November 1960) is a British fashion designer from Gibraltar. He was the creative director of his eponymous label John Galliano and French fashion houses Givenchy and Dior. Since 2014, Galliano has been the creat ...
. Two months later, in New York,
Steven Meisel Steven Meisel (born June 5, 1954) is an American fashion photographer, who obtained popularity and critical acclaim with his work in ''Vogue'' and ''Vogue Italia'' as well as his photographs of friend Madonna in her 1992 book, ''Sex''. He is n ...
photographed him for
Versace Gianni Versace S.r.l. (), usually referred to as Versace ( ), is an Italian luxury fashion company founded by Gianni Versace in 1978 known for flashy prints and bright colors. The company produces Italian-made ready-to-wear and accessories, as w ...
. Kortajarena's other runway credentials include walking for Bottega Veneta,
Dolce & Gabbana Dolce & Gabbana (), also known by initials D&G, is an Italian luxury fashion house founded in 1985 in Legnano by Italian designers Domenico Dolce and Stefano Gabbana. The house specializes in ready-to-wear, handbags, accessories, and cosmetic ...
,
Salvatore Ferragamo Salvatore Ferragamo (5 June 1898 – 7 August 1960) was an Italian shoe designer and the founder of luxury goods high-end retailer Salvatore Ferragamo S.p.A. An innovative shoe designer, Salvatore Ferragamo established a reputation in the 1930s. ...
,
Carolina Herrera Carolina Herrera (born María Carolina Josefina Pacanins y Niño; 8 January 1939) is a Venezuelan-American fashion designer known for her personal style, and for dressing various First Ladies, including Jacqueline Onassis, Laura Bush, Michel ...
, Giorgio Armani,
John Galliano John Charles Galliano (born 28 November 1960) is a British fashion designer from Gibraltar. He was the creative director of his eponymous label John Galliano and French fashion houses Givenchy and Dior. Since 2014, Galliano has been the creat ...
, and
Chanel Chanel ( , ) is a French high-end luxury fashion house founded in 1910 by Coco Chanel in Paris. Chanel specializes in women's ready-to-wear, luxury goods, and accessories and licenses its name and branding to Luxottica for eyewear. Chanel is ...
in Milan and Paris. Kortajarena appeared in a commercial for the sugar-free Fanta Z "Mediterraneo", a TV ad in 2005 which poked fun at the departed Fanta Lite. Its content, though, quickly drew complaints in
Britain Britain most often refers to: * The United Kingdom, a sovereign state in Europe comprising the island of Great Britain, the north-eastern part of the island of Ireland and many smaller islands * Great Britain, the largest island in the United King ...
and it eventually became restricted to the post-9 PM broadcasts.


2007–2009

In 2007, Kortajarena signed with
Guess A guess (or an act of guessing) is a swift conclusion drawn from data directly at hand, and held as probable or tentative, while the person making the guess (the guesser) admittedly lacks material for a greater degree of certainty. A guess is als ...
and renewed his contract again in 2008. With new campaigns on the stands,
Terry Richardson Terrence Richardson (born August 14, 1965) is an American fashion and portrait photographer. He has shot advertising campaigns for Marc Jacobs, Aldo, Supreme, Sisley, Tom Ford, and Yves Saint Laurent among others, and also done work for ma ...
photographed Kortajarena for
Tom Ford Thomas Carlyle Ford (born August 27, 1961) is an American fashion designer and filmmaker. He launched his eponymous luxury brand in 2005, having previously served as the creative director at Gucci and Yves Saint Laurent. Ford wrote and directe ...
alongside
Noah Mills Noah Mills (born April 26, 1983) is a Canadian model and actor. Vogue.com ranked him as one of the 'Top 10 Male Models of All Time' in September 2014. He has solidified his place as a fashion industry icon, thanks in part to his numerous Dolce & G ...
and became the label's signature male model for the next consecutive seasons. He was featured on the cover of the spring/summer 2008 issue of ''
L'Officiel Hommes ''L'Officiel Hommes'' is a French luxury fashion and lifestyle magazine for men, adapted from ''L'Officiel'', owned by a French media group "Les Éditions Jalou". It has been published in Paris since 2005 and targets men interested in fashion. Hi ...
'' magazine, devoting him 200 pages, with the cover title reading "200 Pages of Fashion with Jon Kortajarena". It was the first time a male model had achieved this and consequently it became a reference in the industry; other models to follow such honor were Andres Velencoso and Arthur Sales. For the 2009 spring men's wear and eyewear advertising campaigns Jon was art directed and photographed, for the first time, by Tom Ford himself. On 26 June 2009,
Forbes ''Forbes'' () is an American business magazine owned by Integrated Whale Media Investments and the Forbes family. Published eight times a year, it features articles on finance, industry, investing, and marketing topics. ''Forbes'' also re ...
published its list of ''The World's 10 Most Successful Male Models'' ranking Kortajarena in 8th place. In November Kortajarena was named by German '' GQ'' as ''Model of the Year''. Spain's ''
Marie Claire ''Marie Claire'' is a French international monthly magazine first published in France in 1937, followed by the United Kingdom in 1941. Since then various editions are published in many countries and languages. The feature editions focus on wo ...
'' awards "Prix de la Moda" awarded him ''Best Spanish Model'' for 2009.


2010–present

Breaking into 2010 with ad campaigns for H&M, True Trussardi and Esprit; Kortajarena modeled alongside
Alexa Chung Alexa Chung (born 5 November 1983) is a British television presenter, model, internet personality, writer, and fashion designer. She wrote the book ''It'' (2013). Her fashion label Alexa Chung, stylized , launched in May 2017 and closed in 2022. ...
for
Pepe Jeans Pepe Jeans London is a denim and casual wear jeans brand established in the Portobello Road area of London in 1973, and now based in Sant Feliu de Llobregat, Spain. Carlos Ortega was the CEO, and owns more than 20% of the company. History Pepe ...
fall/winter Campaign. He was in the ''
Next Next may refer to: Arts and entertainment Film * ''Next'' (1990 film), an animated short about William Shakespeare * ''Next'' (2007 film), a sci-fi film starring Nicolas Cage * '' Next: A Primer on Urban Painting'', a 2005 documentary film Lit ...
'' autumn/winter campaign and in its TV advert that launched on 10 September, alongside
Emanuela de Paula Emanuela de Paula (born 25 April 1989) is a Brazilian model. She has been the face of UK retailer Next for the past two seasons and can be seen in the 2009 Pirelli Calendar. She has also replaced Pernille Holmboe as the new model for the Swedi ...
. In 2011 he was selected as one of the models to star in
Lacoste Lacoste S.A. is a French company, founded in 1933 by tennis player René Lacoste, and entrepreneur Mangkha. It sells clothing, footwear, sportswear, eyewear, leather goods, perfume, towels and watches. The company can be recognised by its gree ...
's $66 million new advertising concept under the new tagline, "Unconventional Chic". The ads were shot by
Mert and Marcus Mert and Marcus is the working name of two fashion photographers, Mert Alaş (born 1971) and Marcus Piggott (born 1971), who work together on a collaborative basis. Their work and style is influenced by photographer Guy Bourdin and, together, t ...
showing models wearing the iconic white Lacoste polo shirts worn over eveningwear. He fronted the cover of the March 2011 issue of ''
Vogue Vogue may refer to: Business * ''Vogue'' (magazine), a US fashion magazine ** British ''Vogue'', a British fashion magazine ** ''Vogue Arabia'', an Arab fashion magazine ** ''Vogue Australia'', an Australian fashion magazine ** ''Vogue China'', ...
'' Spain alongside
Anja Rubik Anja Rubik (born Anna Helena Rubik; 12 June 1983)Statement on talk-show ''Kuba Wojewódzki'' (in Polish) of the 23 March 2010. is a Polish supermodel, activist, philanthropist and entrepreneur. She is one of the most prominent models of the 20th ...
and compatriot Andres Velencoso. Described as "an icon of charm and masculinity", Kortajarena was chosen as the protagonist for the special video version of
Roberto Cavalli Roberto Cavalli (; born 15 November 1940) is an Italian fashion designer and inventor. He is known for exotic prints and for creating the sand-blasted look for jeans. The high-end Italian fashion house Roberto Cavalli sells luxury clothing, per ...
Men's ''Spring/Summer 2012'' runway and opened the show held at the Palazzo Serbelloni in
Milan Milan ( , , Lombard: ; it, Milano ) is a city in northern Italy, capital of Lombardy, and the second-most populous city proper in Italy after Rome. The city proper has a population of about 1.4 million, while its metropolitan city h ...
. For the fall campaigns he became the face of
David Yurman David Yurman Enterprises LLC is a privately held American jewellery company founded by David Yurman (born October 12, 1942, in New York City) and Sybil Yurman (born December 10, 1942, in New York City). Its headquarters is situated in New York C ...
for the third consecutive time and was photographed by legendary photographer
Peter Lindbergh Peter Lindbergh (born Peter Brodbeck; 23 November 1944 – 3 September 2019) was a German fashion photographer and film director. He had studied arts in Berlin and Krefeld, and exhibited his works before graduation. In 1971, he turned to photo ...
. Kortajarena played Alex in one episode of the 2020
Amazon Prime Video Amazon Prime Video, also known simply as Prime Video, is an American Video on demand#Subscription models, subscription video on-demand Over-the-top media service, over-the-top Streaming media, streaming and Renting, rental service of Amazon (c ...
series ''
Tales from the Loop ''Tales from the Loop'' is an American science fiction drama television series developed and written by Nathaniel Halpern based on the art book of the same name by Swedish artist Simon Stålenhag. The eight-episode first season was released in ...
''.


Personal life

Jon speaks
Basque Basque may refer to: * Basques, an ethnic group of Spain and France * Basque language, their language Places * Basque Country (greater region), the homeland of the Basque people with parts in both Spain and France * Basque Country (autonomous co ...
,
Spanish Spanish might refer to: * Items from or related to Spain: **Spaniards are a nation and ethnic group indigenous to Spain **Spanish language, spoken in Spain and many Latin American countries **Spanish cuisine Other places * Spanish, Ontario, Can ...
, and English. He went to an
ikastola An (, plural ) is a type of primary and secondary school in the Basque Autonomous Community, Navarre and (to a much lesser extent) the French Basque Country (see Basque Country) in which pupils are taught either entirely or predominantly in the ...
school until he was 10 years old, but due to traveling he went on to enroll in public, private, and Catholic schools thereafter. His mother is a hairdresser and she often styles his hair. If he was not modeling he would be a full-time actor; however, he notes that interior designing and photography are some fields he has always been curious about. His hobbies include watching films, reading books by
Hermann Hesse Hermann Karl Hesse (; 2 July 1877 – 9 August 1962) was a German-Swiss poet, novelist, and painter. His best-known works include ''Demian'', ''Steppenwolf (novel), Steppenwolf'', ''Siddhartha (novel), Siddhartha'', and ''The Glass Bead Game'', ...
, sunbathing, going to the mountains with friends, and listening to music. He describes himself as an 'ultimate romantic'. Some of his favorite novels include ''
Perfume Perfume (, ; french: parfum) is a mixture of fragrant essential oils or aroma compounds (fragrances), fixatives and solvents, usually in liquid form, used to give the human body, animals, food, objects, and living-spaces an agreeable scent. Th ...
'', ''The Wheel of Life'' by
Elisabeth Kübler-Ross Elisabeth Kübler-Ross (July 8, 1926 – August 24, 2004) was a Swiss-American psychiatrist, a pioneer in near-death studies, and author of the internationally best-selling book, '' On Death and Dying'' (1969), where she first discussed her the ...
, and '' Siddhartha''. Between 2014 and 2016, Kortajarena dated Welsh actor
Luke Evans Luke George Evans (born 15 April 1979) is a Welsh actor and singer. He began his career on the stage, performing in many of London's West End productions such as ''Rent'', ''Miss Saigon'', and '' Piaf'' before making his film breakthrough in ...
.


Ad campaigns

TV spot


Filmography


Film


Television


Music video


References


External links

*
Jon Kortajarena - IMG Models



Fanta Z "Mediterraneo" ad commercial
{{DEFAULTSORT:Kortajarena, Jon 1985 births Living people Spanish male film actors Spanish male television actors 21st-century Spanish male actors Spanish gay actors Gay models Male actors from the Basque Country (autonomous community) People from Bilbao Spanish male models LGBT actors from Spain The Lions (agency) models